Skip to main content
Undergraduate

Bachelor of Business Management (Hons) in Marketing Management

01

Overview

The Bachelor of Business Management Honours in Marketing Management [BBMgt Hons (Marketing Management)] is a four-year Bachelors Honours degree recognized under Gazette No. 2121/44 of 02nd May 2019. The programme develops academically qualified, industry- ready professionals aligned with Sri Lanka’s development goals and SLTC’s commitment to accessible, high-quality education.

02

Curriculum

4Years
43Modules
131Credits

Semester 1

6 modules 16 credits
  • BBM1301 Management Principles 3 cr Core
  • BBM1302 Business Mathematics 3 cr Core
  • BBM1303 Information and Communication Technology 3 cr Core
  • BBM1304 Accounting for Business 3 cr Core
  • BBM1305 Microeconomics 3 cr Core
  • BBM1106 Business Communication I 1 cr Core

Semester 2

7 modules 19 credits
  • BBM1311 Human Resource Management 3 cr Core
  • BBM1312 Marketing Management 3 cr Core
  • BBM1313 Business Statistics 3 cr Core
  • BBM1314 Business Information Systems 3 cr Core
  • BBM1315 Macroeconomics 3 cr Core
  • BBM1116 Business Communication II 1 cr Core
  • BBM1317 Financial Accounting* 3 cr Core

Semester 1

7 modules 20 credits
  • BBM2301 Organizational Behavior 3 cr Core
  • BBM2302 Programming Fundamentals with Python 3 cr Core
  • BBM2303 Operations Management 3 cr Core
  • BBM2304 Supply Chain Management 3 cr Core
  • BBM2305 Management Accounting 3 cr Core
  • BBM2206 Principles of Financial Management 2 cr Core
  • CSD2310 Effective Communication 3 cr Core

Semester 2

6 modules 18 credits
  • BBM2311 Creativity, Innovation and Entrepreneurship 3 cr Core
  • BBM2312 Business Law 3 cr Core
  • BMM2311 Advanced Marketing Management 3 cr Core
  • BMM2312 Consumer Behavior 3 cr Core
  • BMM2313 Integrated Marketing Communications 3 cr Core
  • BMM2314 Retail Marketing 3 cr Core

Semester 1

6 modules 18 credits
  • BBM3301 Strategic Management 3 cr Core
  • BMM3301 Industrial Marketing 3 cr Core
  • BMM3302 Product and Brand Management 3 cr Core
  • BMM3303 Service Marketing 3 cr Core
  • BMM3304 Digital Marketing 3 cr Core
  • BMM3305 Global Marketing 3 cr Core

Semester 2

4 modules 12 credits
  • BBM3311 Research Methodology 3 cr Core
  • BBM3313 Enterprise Resource Planning 3 cr Core
  • BMM3311 Corporate Social Responsibility 3 cr Core
  • BMM3312 Data driven Marketing with E-commerce 3 cr Core

Semester 1

4 modules 9 credits
  • BMM4301 Strategic Marketing Management 3 cr Core
  • BMM4302 Sustainable Marketing 3 cr Core
  • BMM4303 Marketing Analytics 3 cr Core
  • BMM4804 Dissertation in Marketing Management* Core

Semester 2

3 modules 19 credits
  • BMM4811 Dissertation in Marketing Management* 8 cr Core
  • BMM4811 Internship in Marketing Management** 8 cr Core
  • BMM4312 Contemporary Issues in Marketing 3 cr Core
03

Entry Requirements

At least three (3) simple passes (S) in any stream in one and the same sitting at the GCE Advanced Level Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification

04

Career Pathways

A world of opportunities awaits the SLTC Marketing graduate competent, confident, and charismatic. Our graduates are well-equipped to pursue diverse and dynamic career paths in the evolving field of marketing.
● Digital Marketing Strategist
● AI Marketing Strategist
● AI Search Optimization Specialist
● Creative AI Director
● Advertising Executive
● Predictive Analytics Specialist
● Product Manager
● Social Media Strategist
● E-commerce Executive

05

Recognition

Exemptions Awarded from Professional Bodies

SLIM -Sri Lanka Institute of Marketing
Subject or module exemptions from SLIM professional qualifications granted to BBM (Marketing) graduates/undergraduates of SLTC
Reduced course fees for SLTC students pursuing SLIM qualifications