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Undergraduate

Bachelor of Business Management Honours in Marketing Management

01

Overview

The Bachelor of Business Management Honours in Marketing Management [BBMgt Hons (Marketing Management)] is a four-year Bachelors Honours degree recognized under Gazette No. 2121/44 of 02nd May 2019. The programme develops academically qualified, industry- ready professionals aligned with Sri Lanka’s development goals and SLTC’s commitment to accessible, high-quality education.

02

Curriculum

Semester 1

6 modules 16 credits
  • BBM1301 Management Principles Core
  • BBM1302 Business Mathematics Core
  • BBM1303 Information and Communication Technology Core
  • BBM1304 Accounting for Business Core
  • BBM1305 Microeconomics Core
  • BBM1106 Business Communication I Core

Semester 2

7 modules 19 credits
  • BBM1311 Human Resource Management Core
  • BBM1312 Marketing Management Core
  • BBM1313 Business Statistics Core
  • BBM1314 Business Information Systems Core
  • BBM1315 Macroeconomics Core
  • BBM1116 Business Communication II Core
  • BBM1317 Financial Accounting* Core

Semester 1

7 modules 20 credits
  • BBM2301 Organizational Behavior Core
  • BBM2302 Programming Fundamentals with Python Core
  • BBM2303 Operations Management Core
  • BBM2304 Supply Chain Management Core
  • BBM2305 Management Accounting Core
  • BBM2206 Principles of Financial Management Core
  • CSD2310 Effective Communication Core

Semester 2

6 modules 18 credits
  • BBM2311 Creativity, Innovation and Entrepreneurship Core
  • BBM2312 Business Law Core
  • BMM2311 Advanced Marketing Management Core
  • BMM2312 Consumer Behavior Core
  • BMM2313 Integrated Marketing Communications Core
  • BMM2314 Retail Marketing Core

Semester 1

6 modules 18 credits
  • BBM3301 Strategic Management Core
  • BMM3301 Industrial Marketing Core
  • BMM3302 Product and Brand Management Core
  • BMM3303 Service Marketing Core
  • BMM3304 Digital Marketing Core
  • BMM3305 Global Marketing Core

Semester 2

4 modules 12 credits
  • BBM3311 Research Methodology Core
  • BBM3313 Enterprise Resource Planning Core
  • BMM3311 Corporate Social Responsibility Core
  • BMM3312 Data driven Marketing with E-commerce Core

Semester 1

4 modules 9 credits
  • BMM4301 Strategic Marketing Management Core
  • BMM4302 Sustainable Marketing Core
  • BMM4303 Marketing Analytics Core
  • BMM4804 Dissertation in Marketing Management* Core

Semester 2

3 modules 19 credits
  • BMM4811 Dissertation in Marketing Management* Core
  • BMM4811 Internship in Marketing Management** Core
  • BMM4312 Contemporary Issues in Marketing Core
03

Entry Requirements

At least three (3) simple passes (S) in any stream in one and the same sitting at the GCE Advanced Level Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification

04

Career Pathways

A world of opportunities awaits the SLTC Marketing graduate competent, confident, and charismatic. Our graduates are well-equipped to pursue diverse and dynamic career paths in the evolving field of marketing.
● Digital Marketing Strategist
● AI Marketing Strategist
● AI Search Optimization Specialist
● Creative AI Director
● Advertising Executive
● Predictive Analytics Specialist
● Product Manager
● Social Media Strategist
● E-commerce Executive

05

Recognition

Exemptions Awarded from Professional Bodies

SLIM -Sri Lanka Institute of Marketing
Subject or module exemptions from SLIM professional qualifications granted to BBM (Marketing) graduates/undergraduates of SLTC
Reduced course fees for SLTC students pursuing SLIM qualifications