SLTC

SLTC Hosts Dynamic Panel on ‘Destination Marketing Excellence’ Featuring Industry Leaders

Tourism & Hospitality students from batches 2025A and 2025B at SLTC Research University organized an insightful panel discussion on ‘Destination Marketing Excellence’ at Trace Campus. The event featured distinguished industry experts Dr. Rohantha Athukorala, President of Clootrack and former Chairman of Sri Lanka Tourism, and Prof. Maduka Udunuwara, Senior Lecturer at the University of Colombo. The panelists shared their extensive knowledge and experiences in the field of destination marketing, offering valuable perspectives on current trends and strategies for enhancing tourism. The discussion provided students with a deeper understanding of effective marketing techniques and industry best practices, enriching their academic journey and professional preparation.