From the introduction of management systems to the surfacing of online travel agencies, the emergence of Airbnb, rise of viral marketing and digital influencers, the global tourism industry has been changed forever with the introduction of the internet and digital platforms. Smart technologies, AI along with social media have changed the tourism landscape to be more efficient, competitive, and exciting at the same time. The

BSc. Hon. in E-Tourism and Digital Marketing is an Honours degree programme focused on a variety of aspects of this new generation of tourism which covers the use of digital media, location-based and mobile marketing, online reputation and E-branding focused on increasing digital visibility, brand positioning, optimising social media presence and managing electronic commerce. Overall, the degree will introduce students to the role of information and communications technologies (ICT) in modern tourism operations.

By completing this programme, students will gain a thorough knowledge of Digital Tourism and E-Commerce necessary to develop an effective marketing and sales strategy for any related venture. This programme is designed to provide valuable insights into understanding the direction of the future of E-Tourism along with measures to be employed in order to stay ahead of the competition. Students will gain experience in the use of tools and software related to digital positioning in search engines (SEO), online advertising, web technologies for tourism and digital marketing, network and database systems and management information systems.

Graduates of this programme will engage in research and innovative engagements alongside the faculty and work with the industry on various projects throughout their studies. Internships are part of the curriculum and will be carried out in partnership with recognised organisations in the industry.

The E-Tourism and Digital Marketing degree program at SLTC is a four-year undergraduate program that covers a broad range of topics in the fields of E-Tourism and Digital Marketing.

The curriculum includes courses in Business Mathematics, Hospitality Management, Travel Operations, Organizational Behavior and Tourism Destination Management.

In addition to the below listed modules, the Winning Edge Undergraduate Skill Development Programme of SLTC is offered to the students with the objective of producing multitalented professionals equipped with the necessary skills and competencies on the four skills of communication:
Writing, Speaking, Reading and Listening, in English medium.

The modules are conducted in four levels:
Bronze, Silver, Gold, Platinum based on the competency level of the students. Completion of this full programme is a mandatory graduation requirement.

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Payment and Refund Policy

1 . Refunds – Registration Fee/ Down Payment/ Semester Payments

1.1. Students are refunded their registration fee/Down Payment in the following circumstances and all the refunds are facilitated only within a year.

a. Students who enroll pending results will be entitled to a refund of the course fee in the event such student fails to achieve the minimum requirement of 3 advanced level simple passes. Proof of A/L results will be a mandatory requirement to be eligible for a refund.

b. If a paid student is selected to follow the degree under the MOHE loan scheme within the first semester

c. A qualified Doctor’s recommendation is given to the student, that the student is unable to participate in academic activities due to mental or physical conditions.

1.2. University Semester fees are refunded only when a student fails the GCE Advanced Level examination. In all other cases, students must pay the semester fee.

1.3. If a student gets selected to MOHE after the 1^st Semester completion, the university will not refund the paid amount but will allow them to continue the degree as MOHE students.

2 . Invoicing

2.1. Invoices are raised based on the time of registration, prevailing discount schemes, and timing of the payment scheme selected by the student. Further, all invoices must be settled within the specified period mentioned on the invoice.

3 . Penalties

3.1. Management may charge penalty charges based on the late payment dates and the penalty rates will be changed based on the discretion of the management.