From the introduction of management systems to the surfacing of online travel agencies, the emergence of Airbnb, rise of viral marketing and digital influencers, the global tourism industry has been changed forever with the introduction of the internet and digital platforms. Smart technologies, AI along with social media have changed the tourism landscape to be more efficient, competitive, and exciting at the same time. The
BSc. Hon. in E-Tourism and Digital Marketing is an Honours degree programme focused on a variety of aspects of this new generation of tourism which covers the use of digital media, location-based and mobile marketing, online reputation and E-branding focused on increasing digital visibility, brand positioning, optimising social media presence and managing electronic commerce. Overall, the degree will introduce students to the role of information and communications technologies (ICT) in modern tourism operations.

By completing this programme, students will gain a thorough knowledge of Digital Tourism and E-Commerce necessary to develop an effective marketing and sales strategy for any related venture. This programme is designed to provide valuable insights into understanding the direction of the future of E-Tourism along with measures to be employed in order to stay ahead of the competition. Students will gain experience in the use of tools and software related to digital positioning in search engines (SEO), online advertising, web technologies for tourism and digital marketing, network and database systems and management information systems.

Graduates of this programme will engage in research and innovative engagements alongside the faculty and work with the industry on various projects throughout their studies. Internships are part of the curriculum and will be carried out in partnership with recognised organisations in the industry.

The E-Tourism & Digital Marketing degree program at SLTC is a four-year undergraduate program that covers a broad range of topics in the fields of Digital Marketing and Hospitality.

In addition to the below listed modules, the Winning Edge Undergraduate Skill Development Programme of SLTC is offered to the students with the objective of producing multitalented professionals equipped with the necessary skills and competencies on the four skills of communication:
Writing, Speaking, Reading and Listening, in English medium.

The modules are conducted in four levels:
Bronze, Silver, Gold, Platinum based on the competency level of the students. Completion of this full programme is a mandatory graduation requirement.

A semester fee of Rs. 237,500 will have to be paid to SLTC for a period of 4 years. (Please Note that a year comprises of 2 Semesters)

Refunds – Admission Fees and Semester Fee
1.1. Students are eligible for a registration fee refund under the following circumstances, and all refunds are processed within the same year.
a) Students who enroll pending results will be entitled to a refund of the course fee if they fail to achieve the minimum requirement of 3 advanced level simple passes. Proof of A/L results will be mandatory for refund eligibility.
1.2. University semester fees are refundable only in the case of a student’s failure in the GCE Advanced Level examination. For all other situations, students are required to pay the semester fees and it is non-refundable.
1.3. If a student is selected for MOHE after the 1st semester, the university will not refund the paid amounts (admission fee & semester fee, etc.) but will allow them to continue their degree as MOHE students.

Invoicing
2.1. Invoices are generated based on the AL results of the student. All GCE Advanced Level results should be verified and confirmed by the registrar department before being sent to the finance department.
2.2. If a student registers with pending results, the fee is initially determined assuming three simple passes (SSS). After the student receives the actual results, the invoice will be adjusted accordingly. Any additional fees paid by the student at that time will be transferred to the next semester fee.
2.3. Students are required to pay semester fees within the specified due date in the invoice. (Any delays will restrict facility access after a five-day grace period)

Discount Schemes – September 2023 Intake
3.1. Students who pay the registration fee (Rs. 27,500) at an exhibition/open day or any other marketing event related to the September 2023 intake will receive a 10% discount on the September 2023 semester fee.
3.2. Applicants who pay the fees for 2 full semesters (1 year) for the September 2023 intake within the due date (+/- 5 working days) will receive a 10% discount on the entire course fee.
3.3. Applicants who pay the fees for 8 full semesters (4 years) for the September 2023 intake within the due date (+/- 5 working days) will receive a 20% discount on the entire course fee.

Internships and Training
Making our graduates industry-ready, and enhancing their capacities to integrate into evolving technological advancements, is paramount for us. Ensuring the future-readiness of our young technologists for them
to take on the industry, is at the forefront of our mission. Which is why they are trained at top-tier local and international organisations prior to their graduation.

Centre for Entrepreneurship Development
Centre for Entrepreneurship Development at SLTC Research University was established to promote a culture of entrepreneurship among our graduates and staff through entrepreneurship research, education and a start-up support system. In 2021 SLTC Launched “SLTC Ventures”, a signature programme to incubate entrepreneurship ventures of graduates and staff of SLTC.

Career Opportunities
A world of opportunities awaits the SLTC Graduate; Competent,
Confident and Charismatic. These are a few roles that our
graduates can pursue

Inbound / Outbound tour consultant
Digital Marketer
Tour Consultant eCommerce Manager
Social Media Manager
Digital Marketing Analyst
Digital Marketing Specialist
Paid Search Specialist
SEO Manager