SLTC

E-Tourism and Digital Marketing

BSc (Hons) in E-Tourism and Digital Marketing
Home > Faculty of Science > E-Tourism and Digital Marketing
DURATION 4 Year(s)
LANGUAGE English
LOCATION Residential Campus
Intake March & September
Mode Of Study Full-time
Format In-person

BSc (Hons) in E-Tourism and Digital Marketing

From the introduction of management systems to the surfacing of online travel agencies, the emergence of Airbnb, rise of viral marketing and digital influencers, the global tourism industry has been changed forever with the introduction of the internet and digital platforms. Smart technologies, AI along with social media have changed the tourism landscape to be more efficient, competitive, and exciting at the same time. The

BSc. Hon. in E-Tourism and Digital Marketing is an Honours degree programme focused on a variety of aspects of this new generation of tourism which covers the use of digital media, location-based and mobile marketing, online reputation and E-branding focused on increasing digital visibility, brand positioning, optimising social media presence and managing electronic commerce. Overall, the degree will introduce students to the role of information and communications technologies (ICT) in modern tourism operations.

By completing this programme, students will gain a thorough knowledge of Digital Tourism and E-Commerce necessary to develop an effective marketing and sales strategy for any related venture. This programme is designed to provide valuable insights into understanding the direction of the future of E-Tourism along with measures to be employed in order to stay ahead of the competition. Students will gain experience in the use of tools and software related to digital positioning in search engines (SEO), online advertising, web technologies for tourism and digital marketing, network and database systems and management information systems.

Graduates of this programme will engage in research and innovative engagements alongside the faculty and work with the industry on various projects throughout their studies. Internships are part of the curriculum and will be carried out in partnership with recognised organisations in the industry.

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this programme

IS FOR INDIVIDUALS WHO ARE…

Are marketing enthusiasts, with a passion for travel, tourism, and the hospitality industry

Possess great interpersonal skills

Are genuinely interested in the tourism industry, technology, and business

Are technology and digital media savvy

LOOKING FOR…

A globally recognised undergraduate degree

Opportunities to work closely with the industry

An innovative learning process that allows students to apply theory into practice

Global internship opportunities

Engage in groundbreaking research at the forefront of the discipline

TO BECOME

Digital Marketeers specialised in tourism

Entrepreneurs, Business Owners

Highly skilled professionals with academically sharpened real-world expertise in the discipline with a versatile skill set, greatly in demand worldwide for their specialised expertise.

Eligibility Criteria

General intake

Three (3) Simple passes (”S”) in any stream in one and the same sitting at the GCE (Advanced Level) Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification.

RECOGNITION

RECOGNISED BY THE UGC

This degree has been recognised by the University Grants Commission (UGC)

UGC

MEMBER OF ACU

SLTC Research University is a member of the Association of Commonwealth Universities

ACU

Frequently Asked Questions

Does SLTC provide internship opportunities for students?
Absolutely! SLTC is committed to enhancing your educational experience, and we offer internships to all our students through our dedicated Office of Industry Liaison. Our internship programs are designed to provide valuable real-world exposure, bridging the gap between academia and industry.
Are there on-campus accommodation facilities available?
Yes, we understand the importance of a comfortable and secure living environment for our students. SLTC provides both on-campus and off-campus hostel facilities. To secure your accommodation, please visit www.hostels.sltc.ac.lk and make a reservation at your convenience.
Are there any scholarship opportunities at SLTC?
Certainly! SLTC is proud to present ENTECH, a merit-based scholarship program. This initiative aims to recognize and support exceptional students. For detailed information on eligibility criteria and application procedures, feel free to contact us at 0112 100 500. Investing in your education is an investment in your future, and we are here to help you succeed.
What is the application and admission procedure at SLTC?
To embark on your academic journey with SLTC, the process is straightforward. Simply complete the application form and submit it along with the required documents. Additionally, a registration fee is applicable to secure your admission to the chosen program. We believe in making the admission process as smooth as possible, ensuring you can focus on what matters most – your education.

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STUDENT LIFE AT SLTC UNIVERSITY

Chat with one of our students to hear about their experiences firsthand.

ENTRY REQUIREMENTS

Find out more about the entry requirements to join SLTC.

INFORMATION EVENTS

We hold frequent informational events for parents and prospective students.

PROGRAMME CURRICULUM

The E-Tourism and Digital Marketing degree program at SLTC is a four-year undergraduate program that covers a broad range of topics in the fields of E-Tourism and Digital Marketing.

The curriculum includes courses in Business Mathematics, Hospitality Management, Travel Operations, Organizational Behavior and Tourism Destination Management.

In addition to the below listed modules, the Winning Edge Undergraduate Skill Development Programme of SLTC is offered to the students with the objective of producing multitalented professionals equipped with the necessary skills and competencies on the four skills of communication:
Writing, Speaking, Reading and Listening, in English medium.

The modules are conducted in four levels:
Bronze, Silver, Gold, Platinum based on the competency level of the students. Completion of this full programme is a mandatory graduation requirement.

Year 1

Semester 1:
BBM1301 Management Principles
BBM1303 Information and Communication Technology
BBM1304 Accounting for Business
BBM1305 Business Mathematics
STM1301 Introduction to Travel, Tourism and Hospitality
STM1202 French for Tourism I
STM 1203 Chinese for Tourism I

Semester 2:
BBM1307 Human Resource Management
BBM1308 Marketing Management
BBM1312 Business Statistics
STM1304 Hospitality Management
STM1205 French for Tourism II
STM1206 Chinese for Tourism II
CCS0300 Programming Fundamentals with Python

Year 2

Semester 1:
BBM2303 Business Law
BBM1313 Principles of Economics (Intermediate Level)
STM2307 Travel Operations
STM2308 Events Management
STM2209 French for Tourism III
STM2210 Chinese for Tourism III
CSD2301 Effective Communication

Semester 2:
BBM2307 Creativity, Innovation and Entrepreneurship
BBM2308 Organizational Behavior
STM2311 Tourism Planning and Sustainable Development
STM2212 Self Imaging and Conditioning
STM2313 ICT in the Hospitality and Travel Industry
STM2214 Facilities Management

Year 3

Semester 1:
BBM3302 Strategic Management
STM3315 Airline Operations
STM3316 Consumer Insight Marketing
STM3217 Service Quality Management in Tourism
STM3218 E-Commerce in Tourism

Semester 2:
BBM3301 Research Methodology
STM3321 Business Intelligence and Smart Business Networks in Tourism
STM3322 E Tourism: Development and Techniques
STM3323 Web Technologies for Tourism and Digital Marketing
STM3324 Tourism Destination Management

Year 4

Semester 1:
STM4325 Online Positioning in Search Engines (SEO)
STM4326 Social Media and Content Marketing in Tourism
STM4327 Digital Advertising
STM4328 Management Information System
STM4829 Dissertation in Tourism and Digital Marketing*
STM4630 Internship in Tourism and Digital Marketing*

Semester 2:
BTM4829 Dissertation in Tourism and Digital Marketing*
STM4630 Internship in Tourism and Digital Marketing*

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Academic panel

Hilary Silva
Prof. Hilary Silva Dean - Faculty of Business Management
Baghya Erathna
Ms. Baghya Erathna Department Head
Ramitha Pathirana
Mr. Ramitha Pathirana Lecturer
Dimithri Jayagoda
Dr. Dimithri Jayagoda Department Head
Hashantha Haputhanthri
Mr. Hashantha Haputhanthri Lecturer
Naveen Fernando
Mr. Naveen Fernando Teaching Assistant

Download the student handbook

Check Here

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STUDENT LIFE AT SLTC UNIVERSITY

Chat with one of our students to hear about their experiences firsthand.

ENTRY REQUIREMENTS

Find out more about the entry requirements to join SLTC.

INFORMATION EVENTS

We hold frequent informational events for parents and prospective students.

course fees

Call us on 0112100500 or 0117999000 for updated prices.

Payment and Refund Policy

1 . Refunds – Registration Fee/ Down Payment/ Semester Payments

1.1. Students are refunded their registration fee/Down Payment in the following circumstances and all the refunds are facilitated only within a year.

a. Students who enroll pending results will be entitled to a refund of the course fee in the event such student fails to achieve the minimum requirement of 3 advanced level simple passes. Proof of A/L results will be a mandatory requirement to be eligible for a refund.

b. If a paid student is selected to follow the degree under the MOHE loan scheme within the first semester

c. A qualified Doctor’s recommendation is given to the student, that the student is unable to participate in academic activities due to mental or physical conditions.

1.2. University Semester fees are refunded only when a student fails the GCE Advanced Level examination. In all other cases, students must pay the semester fee.

1.3. If a student gets selected to MOHE after the 1st Semester completion, the university will not refund the paid amount but will allow them to continue the degree as MOHE students.

2 . Invoicing

2.1. Invoices are raised based on the time of registration, prevailing discount schemes, and timing of the payment scheme selected by the student. Further, all invoices must be settled within the specified period mentioned on the invoice.

3 . Penalties

3.1. Management may charge penalty charges based on the late payment dates and the penalty rates will be changed based on the discretion of the management.

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People's Bank

Account name: SLT Campus (Pvt) Ltd

Account No: 204-1001-00008426

NDB Bank

Account name: SLT Campus (Pvt) Ltd

Account No: 101000613388

Seylan Bank

Account name: SLT Campus (Pvt) Ltd

Account No: 0670-13076403001

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STUDENT LIFE AT SLTC UNIVERSITY

Chat with one of our students to hear about their experiences firsthand.

ENTRY REQUIREMENTS

Find out more about the entry requirements to join SLTC.

INFORMATION EVENTS

We hold frequent informational events for parents and prospective students.

Your future path

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