SLTC

Marketing Management

BBM (Hons) in Marketing Management
Home > Faculty of Business Management > Marketing Management
DURATION 4 Year(s)
LANGUAGE English
LOCATION Residential Campus
Intake March & September
Mode Of Study Full-time
Format In-person

Marketing

The Bachelor of Business Management Hons. The degree in Marketing offered by SLTC has been designed for those who aspire to become professional global marketers and are interested in progressing into a career in strategic marketing management, market research, product development, brand management, integrated marketing communications and retailing.

Marketing is considered the heart and soul of commercial activity. Due to its importance to the world of business, the basic objective of our degree programme is to develop superior marketing professionals, equipped with creativity and up-to-date thinking. This will help our students develop the necessary skills and competencies that will enable them to work in any modern industry. The SLTC marketing management degree focuses on producing top marketing professionals with a flair for creativity.

As a result, BBM Hons in Marketing provides a solid foundation in the discipline and encompasses the subjects of marketing communication planning, strategy, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to successfully market a brand, service, or product. Delivered by a faculty equipped with extensive experience in the local and global industries and academia, this programme is expected to broaden minds and help students develop the right skills and attitudes to succeed as future marketers.

Upon graduation, our students will be qualified to begin their careers as marketers in a multitude of fields including retailing, advertising, branding, consulting, marketing research, and international business. During the third year, SLTC marketing undergraduates undergo a mandatory period of industry training which provides them with valuable exposure to the profession, before their graduation.

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this programme

IS FOR INDIVIDUALS WHO ARE…

Creative, strategic thinkers with great leadership qualities and a keen interest in the discipline and are gifted communicators

Set to become entrepreneurs or business owners

Wanting to advance their careers specialising in marketing and related functions

LOOKING FOR…

A globally recognised undergraduate degree
Opportunities to work closely with the industry

An innovative learning process that allows students to apply theory into practice

Global internship opportunities

Engage in groundbreaking research at the forefront of the discipline

TO BECOME

Highly skilled professionals with academically sharpened real-world expertise in the discipline with a versatile skill set

Eligible for advanced career placements in diverse industries anywhere in the world

Eligibility Criteria

General intake

Three (3) Simple passes (S) or above in any stream in one and the same sitting at the GCE A/L (Advanced Level) Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification.

RECOGNITION

RECOGNISED BY THE UGC

This degree has been recognised by the University Grants Commission (UGC)

UGC

MEMBER OF ACU

SLTC Research University is a member of the Association of Commonwealth Universities

ACU

MEMBER OF AACSB

The Faculty of Business Management at SLTC Research University is a member of The Association to Advance Collegiate Schools of Business

ACU

Frequently Asked Questions

Does SLTC provide internship opportunities for students?
Absolutely! SLTC is committed to enhancing your educational experience, and we offer internships to all our students through our dedicated Office of Industry Liaison. Our internship programs are designed to provide valuable real-world exposure, bridging the gap between academia and industry.
Are there on-campus accommodation facilities available?
Yes, we understand the importance of a comfortable and secure living environment for our students. SLTC provides both on-campus and off-campus hostel facilities. To secure your accommodation, please visit www.hostels.sltc.ac.lk and make a reservation at your convenience.
Are there any scholarship opportunities at SLTC?
Certainly! SLTC is proud to present ENTECH, a merit-based scholarship program. This initiative aims to recognize and support exceptional students. For detailed information on eligibility criteria and application procedures, feel free to contact us at 0112 100 500. Investing in your education is an investment in your future, and we are here to help you succeed.
What is the application and admission procedure at SLTC?
To embark on your academic journey with SLTC, the process is straightforward. Simply complete the application form and submit it along with the required documents. Additionally, a registration fee is applicable to secure your admission to the chosen program. We believe in making the admission process as smooth as possible, ensuring you can focus on what matters most – your education.

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STUDENT LIFE AT SLTC UNIVERSITY

Chat with one of our students to hear about their experiences firsthand.

ENTRY REQUIREMENTS

Find out more about the entry requirements to join SLTC.

INFORMATION EVENTS

We hold frequent informational events for parents and prospective students.

PROGRAMME CURRICULUM

The Marketing Management degree program at SLTC is a four-year undergraduate program that covers a broad range of topics in the fields of marketing management and project management.

The curriculum includes courses in Business Communication, Marketing Communication, Industrial Marketing, Digital Marketing and Business Law.

In addition to the below listed modules, the Winning Edge Undergraduate Skill Development Programme of SLTC is offered to the students with the objective of producing multitalented professionals equipped with the necessary skills and competencies on the four skills of communication:
Writing, Speaking, Reading and Listening, in English medium.

The modules are conducted in four
levels: Bronze, Silver, Gold, Platinum based on the competency level of the students. Completion of this full programme is a mandatory graduation requirement.

Year 1

Semester 1:
BBM1301 Management Principles
BBM1302 Business Mathematics
BBM1303 Accounting for Business
BBM1304 Business Communication
BBM1305 Microeconomics
BBM1306 Information and Communication Technology

Semester 2:
BBM1310 Business Information Systems
BBM1307 Human Resource Management
BBM1308 Marketing Management
BBM1309 Macroeconomics
BBM1311 Business Statistics
BBM1312 Principles of Financial Management

Year 2

Semester 1:
BBM2301 Operations Management
BBM2307 Management Accounting
BBM2304 Programming Fundamentals with Python
BBM2302 Supply Chain Management
BBM2303 Business Law

Semester 2:
BMM2309 Creativity, Innovation and Entrepreneurship
BMM2311  Operations Research
BMM2308 Organizational Behavior
BMM2306 Advertising Agency Management
BMM2310 Marketing Communication

Year 3

Semester 1:
BMM3301 Industrial Marketing
BMM3303 Brand Management
BMM3304 Retail Marketing
BMM3305 Consumer Behavior
BMM3306 Sales and Distribution Management

Semester 2:
BMM3306 Research Methodology
BMM3307 Digital Marketing
BMM3302 Corporate Social Responsibility & Ethics
BMM3308 Business to Business Marketing
BMM3310 Data driven Marketing with E-commerce

Year 4

Semester 1:
BMM4301 Service Marketing
BMM4302 Strategic Marketing Management
BMM4303 Global Marketing
BMM4304 Customer Relationships Management
BMM4305 Sustainable Marketing

Semester 2:
BMM43      Digital Marketing Trends
BMM4802 Dissertation
BMM4603 Internship in Marketing Management

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Academic panel

Hilary Silva
Prof. Hilary Silva Dean - Faculty of Business Management
Dimithri Jayagoda
Dr. Dimithri Jayagoda Department Head
Hashantha Haputhanthri
Mr. Hashantha Haputhanthri Lecturer

Download the student handbook

Check Here

DISCOVER MORE

STUDENT LIFE AT SLTC UNIVERSITY

Chat with one of our students to hear about their experiences firsthand.

ENTRY REQUIREMENTS

Find out more about the entry requirements to join SLTC.

INFORMATION EVENTS

We hold frequent informational events for parents and prospective students.

course fees

Call us on 0112100500 or 0117999000 for updated prices.

Payment and Refund Policy

1 . Refunds – Registration Fee/ Down Payment/ Semester Payments

1.1. Students are refunded their registration fee/Down Payment in the following circumstances and all the refunds are facilitated only within a year.

a. Students who enroll pending results will be entitled to a refund of the course fee in the event such student fails to achieve the minimum requirement of 3 advanced level simple passes. Proof of A/L results will be a mandatory requirement to be eligible for a refund.

b. If a paid student is selected to follow the degree under the MOHE loan scheme within the first semester

c. A qualified Doctor’s recommendation is given to the student, that the student is unable to participate in academic activities due to mental or physical conditions.

1.2. University Semester fees are refunded only when a student fails the GCE Advanced Level examination. In all other cases, students must pay the semester fee.

1.3. If a student gets selected to MOHE after the 1st Semester completion, the university will not refund the paid amount but will allow them to continue the degree as MOHE students.

2 . Invoicing

2.1. Invoices are raised based on the time of registration, prevailing discount schemes, and timing of the payment scheme selected by the student. Further, all invoices must be settled within the specified period mentioned on the invoice.

3 . Penalties

3.1. Management may charge penalty charges based on the late payment dates and the penalty rates will be changed based on the discretion of the management.

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People's Bank

Account name: SLT Campus (Pvt) Ltd

Account No: 204-1001-00008426

NDB Bank

Account name: SLT Campus (Pvt) Ltd

Account No: 101000613388

Seylan Bank

Account name: SLT Campus (Pvt) Ltd

Account No: 0670-13076403001

DISCOVER MORE

STUDENT LIFE AT SLTC UNIVERSITY

Chat with one of our students to hear about their experiences firsthand.

ENTRY REQUIREMENTS

Find out more about the entry requirements to join SLTC.

INFORMATION EVENTS

We hold frequent informational events for parents and prospective students.

Your future path

Internships and Training
Making our graduates industry-ready, and enhancing their capacities to integrate into evolving technological advancements, is paramount for us. Ensuring the future-readiness of our young technologists for them
to take on the industry, is at the forefront of our mission. Which is why they are trained at top-tier local and international organisations prior to their graduation.

Centre for Entrepreneurship Development
Centre for Entrepreneurship Development at SLTC Research University was established to promote a culture of entrepreneurship among our graduates and staff through entrepreneurship research, education and a start-up support system. In 2021 SLTC Launched “SLTC Ventures”, a signature programme to incubate entrepreneurship ventures of graduates and staff of SLTC.

Career Opportunities
A world of opportunities awaits the SLTC Graduate; Competent,
Confident and Charismatic. These are a few roles that our
graduates can pursue

Marketing Manager
Brand Manager
Market Research Analyst
Media Planner
Production Manager
E-Commerce Manager
Social Media Manager
Digital Marketing Specialist
Paid Search Specialist
SEO Manager

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