BBM (Hons) in Marketing

By studying BBM in Marketing at SLTC you will master integrated marketing communication planning, marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. You will graduate job-ready in the in-demand field of marketing. BBM (Hons) in Marketing is one of the best marketing management degrees in Sri Lanka.
DURATION 4 Year(s)
LOCATION Residential Campus
FORMAT In - Person
INTAKE March - September
PROGRAMME LEAD Dr. Dimitri Jayagoda

Bachelor of Business Management (BBM) in Marketing will cater to those aspire to become professional global marketers and who are interested in strategic marketing management, or in other aspects of marketing such as market research, product development, brand management, integrated marketing communications and retailing.

Marketing is considered as the heart and soul of commercial activity and in most profit intended businesses. Due to its vast importance within the business world, the basic objective of our degree program is to develop superior marketing professionals, instilled with creativity and up-to-date thinking. The marketing degree will instill necessary skills and competencies in our students that will enable them to work in any industry presently existing. The SLTC marketing management degree in Sri Lanka focuses on creating the top marketing professionals with a flair of creativity.

An academic team with local and foreign exposure will deliver broader knowledge in marketing. The people attached to the department will share their experiences with students by delivering theoretical knowledge and engaging in field projects and sharing real-life case studies.

You are required to obtain a minimum of 60 credits (half of your studies) within the core subject area of Marketing, in order to graduate with a BBM in Marketing.

Career Opportunities

By the time you graduate, you will not only understand the theoretical aspects of effective marketing, but will also possess a range of practical professional skills. Upon completion of our degree program, you will be provided with work opportunities as marketers in a multitude of related fields including retailing, advertising, branding, consulting, marketing research, and international marketing.

Minimum Entry Requirements (Domestic students)

  • 3 ordinary passes (S) in approved subjects in any stream at GCE A/L examinations in one sitting, And
  • A minimum mark of 30% for the Common General Paper in the same sitting.

Foreign Student → Equivalent Sri Lankan GCE (A/L)

Total Duration 4 years

1 & 2 years Common Programme which covered overall Management subjects such as Accounting, Finance, Marketing HRM, IT, Business Mathematic & Statistic, Economics, English, Management etc. Further this 2-year Common Programme prepares students for a career that uses basic business education combined with information systems, critical thinking, and structured solution skills.

3 & 4 years Specialized in Marketing


Six months in reputed Organization such as SLT, Mobitel, Dialog, MAS Holding, etc.

What Can I Do with This Major? Job Opportunities

We provide you with opportunities to integrate academic learning with workplace experience. Incorporating professional experience in your studies helps you develop employability skills, including communication, teamwork, leadership, negotiation and problem-solving.