The Bachelor of Business Management (Hons.) degree in Marketing at SLTC is designed for students who want to become academically competent, successful marketing practitioners in today’s dynamic global technology-driven business world. 

The program helps students build careers in areas like Data Driven Marketing and Analytics, Sustainability and Green Marketing, Ethical Marketing, Digital Marketing, Brand Management, etc. 

It focuses on creative thinking, new marketing trends, and strong communication skills needed to promote products and services effectively. Students will learn from experienced lecturers who have worked in the industry. 

Graduates of this programme are eligible to obtain exemptions from both local (SLIM) and international, recognised professional marketing bodies, enhancing their prospects for professional advancement.

The degree also includes mandatory industry training and rigorous research exposure, giving students real-world experience. By the end of the program, graduates will be ready to step into the world of work in any area of marketing, both locally and internationally.

The Marketing Management degree program at SLTC is a four-year undergraduate program that covers a broad range of topics in the fields of marketing management.

The curriculum includes courses in the areas of Data-Driven Marketing and Analytics, Sustainability and Green Marketing, Digital Marketing, Brand Management, and other general Business Management areas. 

In addition to the below-listed modules, the Winning Edge Undergraduate Skill Development Programme of SLTC is offered to students to produce multitalented professionals equipped with the necessary skills and competencies on the four skills of communication: Writing, Speaking, Reading and Listening, in English medium. 

The modules are conducted in four levels: Bronze, Silver, Gold, Platinum, based on the competency level of the students. At the start of the Winning Edge Undergraduate Skill Development Programme, students are placed into one of four levels: Bronze, Silver, Gold, or Platinum, based on their current English communication skills in writing, speaking, reading, and listening. The programme guides students to improve step-by-step until they reach the Platinum level. Completion of the Platinum Level is a mandatory requirement for graduation.

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Payment and Refund Policy

1 . Refunds – Registration Fee/ Down Payment/ Semester Payments

1.1. Students are eligible for a refund of their registration fee/down payment only if they do not meet the following entry criteria. All refunds must be requested within one year.

a) Minimum three (3) ‘simple passes’ (S) in any stream in one sitting at the GCE Advanced Level Examination conducted by the Department of Examinations of Sri Lanka or equivalent.

b) If a paid student is selected to follow the degree under the MOHE loan scheme within the first semester

c) A qualified Doctor’s recommendation is given to the student, that the student is unable to participate in academic activities due to mental or physical conditions.

1.2. University Semester fees are refunded only when a student fails the GCE Advanced Level examination. In all other cases, students must pay the semester fee.

1.3. If a student gets selected to MOHE after the 1st Semester completion, the university will not refund the paid amount but will allow them to continue the degree as MOHE students.

2 . Invoicing

2.1. Invoices are raised based on the time of registration, prevailing discount schemes, and timing of the payment scheme selected by the student. Further, all invoices must be settled within the specified period mentioned on the invoice.

3 . Penalties

3.1. Management may charge penalty charges based on the late payment dates and the penalty rates will be changed based on the discretion of the management.

Internships and Training

Making our graduates industry-ready and enhancing their capacities to integrate into evolving technological advancements is paramount for us. Ensuring the future-readiness of our young technologists for them to take on the industry is at the forefront of our mission, which is why they are trained at top-tier local and international organisations prior to their graduation.

Centre for Entrepreneurship Development

Centre for Entrepreneurship Development at SLTC was established to promote a culture of entrepreneurship among our graduates and staff through entrepreneurship research, education and a start-up support system. In 2021 SLTC Launched “SLTC Ventures”, a signature programme to incubate entrepreneurship ventures of graduates and staff of SLTC.

Career Opportunities

A world of opportunities awaits the SLTC Graduate; Competent, Confident and Charismatic.  These are a few roles that our graduates can pursue

Digital Marketing Strategist
AI-Powered Marketing Specialist
Marketing Data Scientist
Sustainability and Ethics Marketing Specialist
Influencer Relationship Manager
Content Marketing Manager