The BSc (Hons) in E-Tourism and Digital Marketing is a degree that focuses on modern tourism using digital tools. It covers topics like digital media, mobile marketing, online reputation, e-branding, improving online visibility, managing social media, and handling e-commerce.

This programme is designed to provide valuable insights into understanding the direction of the future of E-Tourism, along with measures to be employed to stay ahead of the competition. Students will get practical experience using different tools and software that help improve a business’s presence online, like making websites show up higher on search engines (SEO), creating online ads, and using web technologies that are important for tourism and digital marketing from reputed industry partners.

Internships play a vital role in the curriculum and are carried out in partnership with recognised organizations in the industry. Graduates of this programme will engage in rigorous research exposure alongside the faculty and work with the industry on various projects throughout their study period.

The E-Tourism and Digital Marketing degree program at SLTC is a four-year undergraduate program that covers a broad range of topics in the fields of E-Tourism and Digital Marketing. The curriculum includes courses in E Tourism: Development and Techniques, Web Technologies for Tourism and Digital Marketing, Online Positioning in Search Engines (SEO), Social Media and Content Marketing in Tourism, Digital Advertising, Management Information System, Hospitality Management, Travel Operations, Organisational Behaviour and Tourism Destination Management.

In addition to the below-listed modules, the Winning Edge Undergraduate Skill Development Programme of SLTC is offered to students to produce multitalented professionals equipped with the necessary skills and competencies on the four skills of communication: Writing, Speaking, Reading and Listening, in English medium.

The modules are conducted in four levels: Bronze, Silver, Gold, Platinum, based on the competency level of the students. At the start of the Winning Edge Undergraduate Skill Development Programme, students are placed into one of four levels: Bronze, Silver, Gold, or Platinum, based on their current English communication skills in writing, speaking, reading, and listening. The programme guides students to improve step-by-step until they reach the Platinum level. Completion of the Platinum Level is a mandatory requirement for graduation.

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Payment and Refund Policy

1 . Refunds – Registration Fee/ Down Payment/ Semester Payments

1.1. Students are eligible for a refund of their registration fee/down payment only if they do not meet the following entry criteria. All refunds must be requested within one year.

a) Minimum three (3) ‘simple passes’ (S) in any stream in one sitting at the GCE Advanced Level Examination conducted by the Department of Examinations of Sri Lanka or equivalent.

b) If a paid student is selected to follow the degree under the MOHE loan scheme within the first semester

c) A qualified Doctor’s recommendation is given to the student, that the student is unable to participate in academic activities due to mental or physical conditions.

1.2. University Semester fees are refunded only when a student fails the GCE Advanced Level examination. In all other cases, students must pay the semester fee.

1.3. If a student gets selected to MOHE after the 1st Semester completion, the university will not refund the paid amount but will allow them to continue the degree as MOHE students.

2 . Invoicing

2.1. Invoices are raised based on the time of registration, prevailing discount schemes, and timing of the payment scheme selected by the student. Further, all invoices must be settled within the specified period mentioned on the invoice.

3 . Penalties

3.1. Management may charge penalty charges based on the late payment dates and the penalty rates will be changed based on the discretion of the management.

Internships and Training

Preparing our graduates to meet the demands of a digitally driven tourism industry is at the heart of this program. We are committed to developing future-ready professionals equipped to lead in a rapidly evolving technological landscape. That’s why our students undergo practical training and internships at renowned local and international tourism, hospitality, and digital marketing organisations. These immersive experiences not only sharpen their technical and creative skills but also instil the confidence and professionalism needed to thrive in the global market.

Centre for Excellence in Travel, Tourism, and Hospitality

The Centre for Excellence in Travel, Tourism, and Hospitality at SLTC is dedicated to advancing knowledge, innovation, and professional practice in the tourism and hospitality sectors. Through strong industry partnerships, cutting-edge research initiatives, and immersive experiential learning, the Centre nurtures future-ready graduates equipped to lead in a dynamic global landscape. It also fosters community engagement and sustainable tourism practices, encouraging students to develop creative solutions that address real-world challenges. By blending academic excellence with practical exposure, the Centre empowers students to become visionary leaders and innovators in the evolving travel and hospitality industry.

Career Opportunities

Digital Marketing Executive
Social Media Manager
SEO & SEM Specialist
E-Tourism Platform Coordinator
Content Creator / Travel Blogger / Influencer