Overview
The BSc (Hons) in E-Tourism and Digital Marketing is a degree that focuses on modern tourism using digital tools. It covers topics like digital media, mobile marketing, online reputation, e-branding, improving online visibility, managing social media, and handling e-commerce.
This programme is designed to provide valuable insights into understanding the direction of the future of E-Tourism, along with measures to be employed to stay ahead of the competition. Students will get practical experience using different tools and software that help improve a business’s presence online, like making websites show up higher on search engines (SEO), creating online ads, and using web technologies that are important for tourism and digital marketing from reputed industry partners.
Internships play a vital role in the curriculum and are carried out in partnership with recognised organisations in the industry. Graduates of this programme will engage in rigorous research exposure alongside the faculty and work with the industry on various projects throughout their study period.